Jeremy Litchfield, co-founder of Atayne, made it to the top three in Gorham Savings Bank’s LaunchPad competition from a field of 243. (info)
What was the buzz about this fascinating company? I listened in on the deliberations of the five judges who picked Atayne as one of the seven semi-finalists. I also sat in the front row, and worked behind the scenes during our live competition, where three more judges awarded Atayne one of the three finalist slots.
I’m leaving out the name of the company, because I don’t want to be the reason they get inundated with Twitter messages, but it happened just last week at a conference. One tweet had me sitting across from the President only three hours later. I even met briefly with the Chairman of the Board and CEO, and the EVP of Strategic Innovation.
There is a new “no-man’s land” in the business world. It’s called, “the middle.” We’ve seen examples over and over: newspaper readers going directly to free bloggers; homeowners going around real estate agents to Craig’s List; and consumers shopping online directly with the supplier rather than the Big Box retailers and their costly distribution outlets.
Christopher Kinkade, a family man from Brunswick, had been tinkering with beekeeping when he had an epiphany. He askedhimself, “Why don’t more products use honey instead of sugar?” and “Why couldn’t you make soda out of local honey?” Christookoff his beekeeping suit and started making soda that very day. Once his three children tasted his creations and gave an enthusiastic and unanimous “thumbs up” he knew his mission was clear.