The Marketing Paradox – the more marketers try to influence a social network, the more they ruin their chances of influencing it.
I say “marketers’ like it means all. Sorry. I am one myself and share some of the naivety criticized below.
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Someone found the Twitter password from an AP News reporter and tweeted a bogus message under AP’s Twitter name. It said there were two explosions at the White House.
Within seconds, the Dow Stock Index dived more than 120 points, losing $136 billion in value for a few minutes before it bounced back. (source)
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The secret is out. Greater Portland is a terrific place to stay, play, meet, dine and shop. Given a few positive indicators, we think the area will soon be bustling with tourists.
Zeitgeist Consulting supports our theory that domestic leisure travel will increase in 2013 and “intent to travel” statistics are at their highest since 2007.
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Think back – you’re a teenager throwing a summer party for your 11th grade classmates and friends. You send out personalized invitations.
Who made you mad and hurt? Not the ones who declined. It was those who didn’t respond.
But that’s what most of us have become – people who don’t respond.
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Jeremy Litchfield, co-founder of Atayne, made it to the top three in Gorham Savings Bank’s LaunchPad competition from a field of 243. (info)
What was the buzz about this fascinating company? I listened in on the deliberations of the five judges who picked Atayne as one of the seven semi-finalists. I also sat in the front row, and worked behind the scenes during our live competition, where three more judges awarded Atayne one of the three finalist slots.
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I’m leaving out the name of the company, because I don’t want to be the reason they get inundated with Twitter messages, but it happened just last week at a conference. One tweet had me sitting across from the President only three hours later. I even met briefly with the Chairman of the Board and CEO, and the EVP of Strategic Innovation.
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There is a vicious cycle at work, and it’s speeding up. It took about ten years for email to go from the hottest communication method around to being inundated with too much information to process.
It took more like 50 years for the telephone to do that, but by the 1980’s the land-line had become an annoying source of marketing calls.
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There is a glaring myth about productivity in the workplace that goes “People work hard when you tell them to.”
This is the song of a manager who will have difficulty evolving to a leader. Leaders understand, “People only work hard when they want to.”
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There is a new “no-man’s land” in the business world. It’s called, “the middle.” We’ve seen examples over and over: newspaper readers going directly to free bloggers; homeowners going around real estate agents to Craig’s List; and consumers shopping online directly with the supplier rather than the Big Box retailers and their costly distribution outlets.
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Christopher Kinkade, a family man from Brunswick, had been tinkering with beekeeping when he had an epiphany. He askedhimself, “Why don’t more products use honey instead of sugar?” and “Why couldn’t you make soda out of local honey?” Christookoff his beekeeping suit and started making soda that very day. Once his three children tasted his creations and gave an enthusiastic and unanimous “thumbs up” he knew his mission was clear.
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