Good News Bad News

BAD NEWS – Product placement in a 007 film may hurt movie and product.

If you go to this November’s 007 movie Skyfall, be prepared to be yanked right out of the film.

It’ll happen when James Bond doesn’t order a martini that is “shaken not stirred.” He’ll ask for a Heineken.

FOR WHAT IT’S WORTH – How to stop getting upset about little things.

Realize it’s you.

It’s not the little things.

Here’s proof. Wait until a day when something really good happens to you. Promotion? Good date? Successful sale?

BAD NEWS – Hamburgers on the grill that were printed in a printer.

3D printing could be the biggest game changer of this decade. We talked about it here a year ago when it seemed amazing that someone was using it to print edible chocolate.

GOOD NEWS – Sleepy little LinkedIn could bring in nearly $1 Billion in revenue.

You don’t think of LinkedIn as making that much money. We go there occasionally to check on resumes in the market, follow a few groups, and answer link requests. But it just doesn’t feel like a big revenue producer.

BAD NEWS – Fashion, another central control getting overrun.

The web has a way of overrunning the old guard. People simply go directly to what they want instead of relying on the old establishments of central control and distribution.

It’s happening in fashion too.

GOOD NEWS – What’s in a CSA share?

Here’s what I picked up Friday night at Crystal Springs Farm in Brunswick Maine: tomatoes, cherry tomatoes, lettuce, arugula, chicory, kale, carrots, eggplant, zucchini, watermelon, broccoli, cilantro, parsley, thyme, flowers, and a ton of basil (enough for a massive pesto), all picked the same day. Talk about local food.

FOR WHAT IT’S WORTH – Got lost in the woods stories.

We surveyed 99 southern Mainers and found that 82% always or usually go hiking with GPS capable smartphones. How times have changed from only a decade ago – almost no one had portable GPS systems back then.

The question though is whether this has made us too confident. What if you don’t have reception? Or battery power?

BAD NEWS – Another major change plows into the music biz.

Imagine the blow to the music industry when their established channels like CD sales at Wal-Mart were suddenly demolished to rubble by iTunes.

GOOD NEWS – Turn incentives upside down and they work better.

Instead of paying a bonus for good work, pay them the bonus up front and take it away if they don’t do a good job.

This works, say two researchers at Yale, because people are usually more concerned about loss than gain, and therefore will work harder to prevent loss than they will to achieve gain.

BAD NEWS – Advertisers, please cut back on the annoying “call to action”!

When you’re driving down the highway and the radio advertisement for a product you like repeats the number again and again, do you fumble for a pen and paper and write it down?

Probably not.