I’m leaving out the name of the company, because I don’t want to be the reason they get inundated with Twitter messages, but it happened just last week at a conference. One tweet had me sitting across from the President only three hours later. I even met briefly with the Chairman of the Board and CEO, and the EVP of Strategic Innovation.
There is a new “no-man’s land” in the business world. It’s called, “the middle.” We’ve seen examples over and over: newspaper readers going directly to free bloggers; homeowners going around real estate agents to Craig’s List; and consumers shopping online directly with the supplier rather than the Big Box retailers and their costly distribution outlets.
Christopher Kinkade, a family man from Brunswick, had been tinkering with beekeeping when he had an epiphany. He askedhimself, “Why don’t more products use honey instead of sugar?” and “Why couldn’t you make soda out of local honey?” Christookoff his beekeeping suit and started making soda that very day. Once his three children tasted his creations and gave an enthusiastic and unanimous “thumbs up” he knew his mission was clear.
I was at a conference in Portland last week where a presenter showed a rush of marketing dollars into video on websites. If marketers are spending, then the implication is that users are demanding video.
My survey on news preference sure didn’t back it up.
The Portland Community Health Center reminds me of the Great Barrier Reef. The interior of the Center is a bustle of medical professionals, patients, and plaster-dusted construction workers and it feels like a living, breathing organism.
The big networks tried and failed to stop Aereo Company in NYC from providing a cloud based DVR (like TIVO) of local programing to their customers. Aereo puts up little antennas around NYC boroughs to capture locally transmitted TV stations. Subscribers are assigned one of those little antenna, theoretically one in their neighborhood, and get broadcast shows through their internet service for $10/month.
It’s Friday, April 12th at 10:30 am – picture a parade of vehicles heading down a dirt driveway, passing solar panels and a wind turbine, honking their horns excessively, 2 dogs coming out to greet us, followed by an excited group of individuals. Out comes the “LaunchPad Prize Patrol” with balloons and an oversized check for $30,000, written out to PIKA ENERGY…