Portland, Maine (February 16, 2012)—Broadreach Public Relations is celebrating five years of helping clients tell their stories and build relationships. Founded by veteran banker and nationally accredited public relations specialist, Linda Varrell, Broadreach is an award-winning communications firm, serving clients in northern New England across a variety of industries, including health care, professional and financial services, tourism, retail, and manufacturing, as well as nonprofit organizations.
“My colleagues and friends thought I was crazy to leave banking and start my own business on the cusp of an economic downturn,” recalls Varrell, who started out with two clients and has grown that list substantially. The company has four full-time employees and also works with three independent contractors.
In spite of the prolonged economic slump, Broadreach has enjoyed significant revenue growth year over year, and Varrell hopes to add another full-time position in 2012. “Contributing to the Maine economy through job creation is one of the most fulfilling aspects of owning a business,” she says. Last year, the firm moved from Yarmouth to Commercial Street in Portland to accommodate the growing team.
Broadreach offers a full complement of services, including executive consulting, corporate communications, crisis management, media and community relations, event planning, general public relations, and content development/deployment for traditional and social media outlets.
In addition to helping clients, Varrell is committed to mentoring the next generation of public relations professionals. Broadreach has an active internship program for college graduates and recently initiated a job shadowing program for high school students. Varrell is an adjunct faculty member at Thomas College, in Waterville, where she has taught courses in advertising and Internet marketing. She is also a longstanding board member for Maine Youth Leadership.
When it comes to the firm’s success, Linda Varrell takes every opportunity to credit her team, each of whom brings a unique skill set to the Broadreach table. “They’re motivated, talented, and work extremely well together for our clients,” she says, “and serving clients is what we’re all about. The communications industry is changing rapidly as disciplines converge. The concept of earned media has taken on a new dynamic with the Internet and social media. Our role is to determine what works best for each client, partnering with them to focus their internal and external communications to build relationships in more powerful new ways.”
About Broadreach Public Relations
Broadreach Public Relations, headquartered in Portland, Maine, offers clients the talent, vision and creative execution they need to tell their stories and accomplish their goals through strategic communications, media relations, social media, crisis communications and event planning services. Contact Broadreach at 207-619-7350, via e-mail at info@broadreachpr.com, or online at www.broadreachpr.com.
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