The gaming company Entain (formerly GVC Holdings) and the technology group Verizon Media announced their partnership in a press release on Thursday. The aim of the new cooperation should be the development of new interactive sports and entertainment products.
The alliance is based on findings from new studies that the British polling institute YouGov carried out on behalf of Entain. The results showed that the use of technology was increasingly influencing consumer behavior in gaming and entertainment around the world, particularly in the US and Australia.
The YouGov study reveals that two-thirds of consumers combined social media with their gambling and sports betting activities. Interaction is also becoming increasingly important. 31% of the 25 to 39-year-olds and 34% of the over 55-year-olds also got involved digitally in order to increase the entertainment value of e-sports as well as conventional sports.
The heightened utilization of today’s technology and higher participation in the e-sports and online gaming sectors are among the several growth objectives that Entain declared in its methodology paper a few weeks back following the rebranding.
The innovative concept ought to assist to develop existing market segments, broaden into brand-new areas as well as enhance steps for social responsibility that’s needed in sports betting and online casinos (더킹카지노).
New technologies for comprehensive gaming and sports betting products
The new concept aims to combine the tracking of live sporting events with interactive elements of sports data and games. Consumers can attend sporting events, review data, socialize with friends, and place bets on Entain platforms.
In addition, Entain will continue to work tightly with Verizon Media to build up ideas for brand new platforms with systems including 5G, augmented reality, and virtual reality.
In addition to betting on the Entain platforms at live streaming sporting events, sports fans should be offered realistic experiences, e.g. B. the feeling of being in the stadium and taking part in games and competitions.
Entain CEO Shay Segev comments:
We suppose that many individuals could enjoy a game with family friends. They could be somewhere else and make use of virtual reality headphones to view the overall game, socialize, and talk about the feeling together. Probably they may be contending with one another at halftime or maybe being like they are really on the pitch watching the players live.
Verizon Media CEO Guru Gowrappan added that the new alliance enables both companies to provide new immersive and interactive experiences for sports betting and gaming fans.